Military Dictatorship and Hieratical Political Leaders Essay Example for Free

Military Dictatorship and Hieratical Political Leaders Essay Military dictatorship and hieratical political leaders failed in Bangladesh Military dictatorship and hieratical political leaders failed in Bangladesh to institutionalize democracy and ensure development and liberty for the people. It looks like that we have to restart from the beginning. As early as 1965 the late Akhter hamid Khan of Comilla Academy had a vision to take government to the doorstep of common people through a local government and micro- enterprises under cooperative with management support from a rural based bureaucrats and reduce the revenue urden of the central government a corresponding reduction of members in the centralized bureaucratic administration. To invoke public propositions and opinion in this regard, the following few points have been innumerate to be further developed in future. . Bangladesh was liberated by the toiling masses at great sacrifices primarily by farmers, labors and students, though history did not credit them for their role and instead placed all laurels and benefits of the liberation war to the army, politicians, bureaucrats, greedy elitist and business community to whom all the ealth and privileges and legal concessions of all the Governments have been showered upon. Another liberation war is necessary to liberate real peoples and ensure their development. 2. points were fundamental basis of ensuring all right, entitlement Justice to peoples of a promised Sonar Bangla. On that same basis we have to restructure reform our executive Judicial functions with maximum autonomy power to local government leaving only such functions as National security, Foreign affairs, Currency, reserve bank federal financi al affairs, Planning upport and coordination, One integrated national Industrial corporation for development of Basic large Industries, One integrated R D council for development of Science and technology, with major emphasis on empirical research. One National Multimode integrated Transport Network System, One National IT Centre for networking all ministerial local government functions, archiving and retrieving data and information etc. 3. Democracy, Socialism, non-alignment and secularism were the basis of our constitution which was tempered and tailored many times by all Governments to suit certain specific objective of some leaders and their party. The basic principles of a constitution should be sealed for any amendment except through referendum only. The 1st constitution of Bangladesh had some clauses with embedded party interest such as preventive detention under article 33, unrestricted tenure for PM;s office article 57, Local Govt. structure and power as in article 59 60, blind following of party line as in article 70 and many others. Though all parties derive certain benefits from these, they must be recast to reflect public pinion on them. . The chapters and clauses on part VI Judiciary contains no structural, Judicial and procedural reforms to ensure dispensing timely Justice within affordable cost. The system has become single biggest obstacle towards prevention of vices and chapters and clauses on part IX Services of Bangladesh contains no structural and procedural reforms to convert the servants of the colonial masters to respectable employees of the Peoples Republic of Bangladesh. Myopic planning, redtapism and fund crumpling are common causes of all or most project failures in Bangladesh. PSC failure to recruit proper personnel on the basis of personnel integrity, meritocracy, accountability and preference to generalist in place of function based specialist are major causes for rise of a elitist, high living and corrupt bureaucrats who hold every thread of power over political government and who will never allow local government function to be within control of elected local government as the same will hamper their financial interest. . Reorganization of Statutory bodies ; state owned enterprise, public undertakings including banking, securities, and non banking inancial enterprises in Bangladesh is essential as they have substantial bearing on our economy caused due to drainage of capital through loans given to be subsequently classified. Project failure and loss of employment, flight of capital and money laundering, low FDI, management failure, undisciplined labor, lack of accountability and transferency etc. 7. Prepare a total guide line proposal for long, medium and short term development plan for developing Bangladesh with a vision to raise it to a modern state with an egalitarian society by dismantling the existing horrible wealth gap between rich and poor.

The Effectiveness Of Subliminal Mind Messaging

The Effectiveness Of Subliminal Mind Messaging Subliminal stimuli, contrary to supraliminal stimuli or above threshold, are any sensory stimuli below an individuals absolute threshold for conscious perception. Visual stimuli may be quickly flashed before an individual may process them, or flashed and then masked, thereby interrupting the processing. Audio stimuli may be played below audible volumes, similarly masked by other stimuli, or recorded backwards in a process called backmasking. Introduced in 1897, the concept became controversial as subliminal messages in 1957 when marketing practitioners claimed its potential use in persuasion. Subsequent scientific research, however, has been unable to replicate most of these marketing claims beyond a mere placebo effect. Used in advertising to create familiarity with new products, subliminal messages make familiarity into a preference for the new products. Johan Karremans suggests that subliminal messages have an effect when the messages are goal-relevant. Karremans did a study assessing whether subliminal priming of a brand name of a drink would affect a persons choice of drink, and whether this effect is caused by the individuals feelings of being thirsty. His study sought to ascertain whether or not subliminally priming or preparing the participant with text or an image without being aware of it would make the partaker more familiar with the product. Half of his participants were subliminally primed with Lipton Ice (Lipton Ice was repeatedly flashed on a computer screen for 24 milliseconds), while the other half was primed with a control that did not consist of a brand. In his study he found that subliminally priming a brand name of a drink (Lipton Ice) made those who were thirsty want the Lipton Ice. Those who were not thirsty, however, were not influenced by the subliminal message since their goal was not to quench their thirst. Subconscious stimuli by single words are well known to be modestly effective in changing human behaviour or emotions. This is evident by a pictorial advertisement that portrays four different types of rum. The phrase U Buy was embedded somewhere, backwards in the picture. A study was done to test the effectiveness of the alcohol ad. Before the study, participants were able to try to identify any hidden message in the ad, none found any. In the end, the study showed 80% of the subjects unconsciously perceived the backward message, meaning they showed a preference for that particular rum. Though many things can be perceived from subliminal messages, only a few words or a single image of unconscious signals can be internalized. As only a word or image can be effectively perceived, the simpler features of that image or word will cause a change in behaviour (i.e., beef is related to hunger). This was demonstrated by Byrne in 1959. The word beef was flashed for several, five millisecond intervals during a sixteen-minute movie to experimental subjects, while nothing was flashed to control subjects. Neither the experimental nor control subjects reported for a higher preference for beef sandwiches when given a list of five different foods, but the experimental subjects did rate themselves as hungrier than the control subjects when given a survey. If the subjects were flashed a whole sentence, the words would not be perceived and no effect would be expected. In 1983, five studies with 52 undergraduate and graduate students, found that although subliminally flashing and masking the words affects the availability of conscious processing, it however has little effect on visual processing itself. This suggests that perceptual processing is an unconscious activity that proceeds to all levels of available and redescription analysis. For example if flashed the word butter the individual would be quicker to identify the word bread than an unrelated word such as bottle. In 1991, Baldwin and others in two studies questioned whether priming individuals with images flashed for an instant may affect experiences of self. In the first study, images were flashed of the scowling face of their faculty adviser or an approving face of another before graduate students evaluated their own research ideas. In the second study, participants who were Catholic were asked to evaluate themselves after being flashed a disapproving face of the Pope or another unfamiliar face. In both studies the self-ratings were lower after the presentation of a disapproving face with personal significance, however in the second study there was no effect if the disapproving face were unfamiliar. In 1992, Krosnick and others, in two studies with 162 undergraduates, demonstrated that attitudes can develop without being aware of its antecedents. Individuals viewed nine slides of people performing familiar daily activities after being exposed to either an emotionally positive scene, such as a romantic couple or kittens, or an emotionally negative scene, such as a werewolf or a dead body between each slide. After exposure from which the individuals consciously perceived as a flash of light, the participants gave more positive personality traits to those people whose slides were associated with a emotionally positive scene and vice-versa. Despite the statistical difference, the subliminal messages had less of an impact on judgment than the slides inherent level of physical attractiveness. In order to determine whether these images affect an individuals evaluation of novel stimuli, a study was conducted in 1993 which produced in similar results. In 1998, Bar and Biederman questioned whether an image flashed briefly would prime an individuals response. An image was flashed for 47 milliseconds and then a mask would interrupt the processing. Following the first presentation only one in seven individuals could identify the image, while after the second presentation, fifteen to twenty minutes later, one in three could identify the image. Backmasking is a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward. During the 1970s, media reports raised a series of concerns of its impact on listeners, stating that satanic messages were calling its listeners to commit suicide, murder, abuse drugs, or engage in sex-which were all rising at the time. In a series of scientific studies, individuals listening to messages played backwards with no accompanying music could discern: the gender of the speaker; whether the message was in English, French, or German; whether the sentence was declarative or a question; and occasionally a word or meaning of a sentence. However when comparing sentence pairs, individuals were more likely to be incorrect than if their response were by pure chance: if the message were spoken by different speakers; whether two sentences were semantically related; and label beyond pure chance whether a message was positive or negative in nature-suggesting that individual expectations influenced their response. Across a variety of tasks, the studies were unable to find evidence that such messages affected an individuals behaviour, and reasoned that if the individual could not discern the meaning of the message, then the presence of these messages would be more likely due to the listeners expectations than the existe nce of these messages in them. Effectiveness The effectiveness of subliminal messaging has been demonstrated to prime individual responses and stimulate mild emotional activity. Applications, however, often base themselves on the persuasiveness of the message. The near-consensus among research psychologists is that subliminal messages do not produce a powerful, enduring effect on behaviour; and that laboratory research reveals little effect beyond a subtle, fleeting effect on thinking. For example, priming thirsty people with a subliminal word may, for a brief period of time, make a thirst-quenching beverage advertisement more persuasive. Research upon those claims of lasting effects-such as weight loss, smoking cessation, how music in popular culture may corrupt their listeners, how it may facilitate unconscious wishes in psychotherapy, and how market practitioners may exploit their customers-conclude that there is no effect beyond a placebo. In a 1994 study comparing television commercials with the message either supraliminal or subliminal, individuals produced higher ratings with those that were supraliminal. Unexpectedly, individuals somehow were less likely to remember the subliminal message than if there were no message. Origins The director of Yale Psychology laboratory PhD E. W. Scripture published The New Psychology in 1897 (The Walter Scott Ltd, London), which described the basic principles of subliminal messages. In 1900, Knight Dunlap, an American professor of psychology, flashed an imperceptible shadow to subjects while showing them a Mà ¼ller-Lyer illusion containing two lines with pointed arrows at both ends which create an illusion of different lengths. Dunlap claimed that the shadow influenced his subjects subliminally in their judgment of the lengths of the lines. Although these results were not verified in a scientific study, American psychologist Harry Levi Hollingworth reported in an advertising textbook that such subliminal messages could be used by advertisers. During World War II, the tachistoscope, an instrument which projects pictures for an extremely brief period, was used to train soldiers to recognize enemy airplanes. Today the tachistoscope is used to increase reading speed or to test sight. 1950-1970 In 1957, market researcher James Vicary claimed that quickly flashing messages on a movie screen, in Fort Lee, New Jersey, had influenced people to purchase more food and drinks. Vicary coined the term subliminal advertising and formed the Subliminal Projection Company based on a six-week test. Vicary claimed that during the presentation of the movie Picnic he used a tachistoscope to project the words Drink Coca-Cola and Hungry? Eat popcorn for 1/3000 of a second at five-second intervals. Vicary asserted that during the test, sales of popcorn and Coke in that New Jersey theater increased 57.8% and 18.1% respectively. However, in 1962 Vicary admitted to lying about the experiment and falsifying the results, the story itself being a marketing ploy. An identical experiment conducted by Dr. Henry Link showed no increase in cola or popcorn sales. A trip to Fort Lee, where the first experiment was alleged to have taken place, would have shown straight away that the small cinema there couldnt possibly have had 45,699 visitors through its doors in the space of 6 weeks. This has led people to believe that Vicary actually did not conduct his experiment at all. However, before Vicarys confession, his claims were promoted in Vance Packards book The Hidden Persuaders, and led to a public out-cry, and too many conspiracy theories of governments and cults using the technique to their advantage. The practice of subliminal advertising was subsequently banned in the United Kingdom and Australia and by American networks and the National Association of Broadcasters in 1958. But in 1958, Vicary conducted a television test in which he flashed the message telephone now hundreds of times during a Canadian Broadcasting Corporation program, and found no noticeable increase in telephone calls. 1970-2000 In 1973, commercials in the United States and Canada for the game HÃ…Â «sker DÃ…Â «? flashed the message Get it. During the same year, Wilson Bryan Keys book Subliminal Seduction claimed that subliminal techniques were widely used in advertising. Public concern was sufficient to cause the FCC to hold hearings in 1974. The hearings resulted in an FCC policy statement stating that subliminal advertising was contrary to the public interest and intended to be deceptive. Subliminal advertising was also banned in Canada following the broadcasting of HÃ…Â «sker DÃ…Â «? ads there. The December 16, 1973 episode of Columbo titled Double Exposure, is based on subliminal messaging: it is used by the murderer, Dr. Bart Keppler, a motivational research specialist, played by Robert Culp, to lure his victim out of his seat during the viewing of a promotional film and by Lt. Columbo to bring Keppler back to the crime scene and incriminate him. Lt. Columbo is shown how subliminal cuts work in a scene mirroring James Vicarys experiment. In 1978, Wichita, Kansas TV station KAKE-TV received special permission from the police to place a subliminal message in a report on the BTK Killer (Bind, Torture, Kill) in an effort to get him to turn himself in. The subliminal message included the text Now call the chief, as well as a pair of glasses. The glasses were included because when BTK murdered Nancy Fox, there was a pair of glasses lying upside down on her dresser; police felt that seeing the glasses might stir up remorse in the killer. The attempt was unsuccessful, and police reported no increased volume of calls afterward. A study conducted by the United Nations concluded that the cultural implications of subliminal indoctrination are a major threat to human rights throughout the world. Campaigners have suggested subliminal messages appear in music. In 1985, two young men, James Vance and Raymond Belknap, attempted suicide. At the time of the shootings, Belknap died instantly. Vance was severely injured and survived. Their families were convinced it was because of a British rock band, Judas Priest. The families claimed subliminal messages told listeners to do it in the song Better by You, Better than Me. The case was taken to court and the families sought more than US$6 million in damages. The judge, Jerry Carr Whitehead said that freedom of speech protections would not apply to subliminal messages. He said he was not convinced the hidden messages actually existed on the album, but left the argument to attorneys. The suit was eventually dismissed. In turn, he ruled it probably would not have been perceived without the power of suggestion or the young men would not have done it unless they really intended to. In 1985, Dr. Joe Stuessy testified to the United States Senate at the Parents Music Resource Center hearings that: The message of a piece of heavy metal music may also be covert or subliminal. Sometimes subaudible tracks are mixed in underneath other, louder tracks. These are heard by the subconscious but not the conscious mind. Sometimes the messages are audible but are backwards, called backmasking. There is disagreement among experts regarding the effectiveness of subliminals. We need more research on that Stuessys written testimony stated that: Some messages are presented to the listener backwards. While listening to a normal forward message (usually nonsensical), one is simultaneously being treated to a back-wards message. Some experts believe that while the conscious mind is trying to absorb the forward lyric, the subconscious is working overtime to decipher the backwards message. A few months after Judas Priests acquittal, Michael Waller, the son of a Georgia minister, shot himself in the head while supposedly listening to Ozzy Osbournes song Suicide Solution (despite the fact that the song Suicide Solution was not on the record [Ozzy Osbournes Speak Of The Devil] found playing in his room when his suicide was discovered). His parents claimed that subliminal messages may have influenced his actions. The judge in that trial granted the summary judgment because the plaintiffs could not show that there was any subliminal material on the record. He noted, however, that if the plaintiffs had shown that subliminal content was present, the messages would not have received protection under the First Amendment because subliminal messages are, in principle, false, misleading or extremely limited in their social value (Waller v. Osbourne 1991). Justice Whiteheads ruling in the Judas Priest trial was cited to support his position. 2000-Present During the 2000 U.S. presidential campaign, a television ad campaigning for Republican candidate George W. Bush showed words (and parts thereof) scaling from the foreground to the background on a television screen. When the word BUREAUCRATS flashed on the screen, one frame showed only the last part, RATS. The FCC looked into the matter, but no penalties were ever assessed in the case. A McDonalds logo appeared for one frame during the Food Networks Iron Chef America series on 2007-01-27, leading to claims that this was an instance of subliminal advertising. The Food Network replied that it was simply a glitch. On November 7, 2007, Network Ten Australias broadcast of the ARIA Awards was called out for using subliminal advertising in an exposà © by the Media Watch program on the ABC (Australian Broadcasting Corporation). In February 2007, it was discovered that 87 Konami slot machines in Ontario (OLG) casinos displayed a brief winning hand image before the game would begin. Government officials worried that the image subliminally persuaded gamblers to continue gambling; the company claimed that the image was a coding error. The machines were removed pending a fix by Konami. In 2007, to mark the 50th anniversary of James Vicarys original experiment, it was recreated at the International Brand Marketing Conference MARKA 2007. As part of the Hypnosis, subconscious triggers and branding presentation 1,400 delegates watched part of the opening credits of the film Picnic that was used in the original experiment. They were exposed to 30 subliminal cuts over a 90 second period. When asked to choose one of two fictional brands, Delta and Theta, 81% of the delegates picked the brand suggested by the subliminal cuts, Delta. Although, Delta is also a real brand. In 2010, Ferraris Formula One cars sported a barcode design that was criticized for subliminally evoking the logo of sponsor company Marlboro, flouting a ban on tobacco advertising. The design was removed in response. Backmasking Backmasking (also known as backward masking) is a recording technique in which a sound or message is recorded backward onto a track that is meant to be played forward. Backmasking is a deliberate process, whereas a message found through phonetic reversal may be unintentional. Backmasking was popularized by The Beatles, who used backward vocals and instrumentation in recording their 1966 album Revolver. Artists have since used backmasking for artistic, comedic, and satiric effect, on both analog and digital recordings. The technique has also been used to censor words or phrases for clean releases of songs. Backmasking has been a controversial topic in the United States since the 1980s, when allegations from Christian groups of its use for satanic purposes were made against prominent rock musicians, leading to record-burning protests and proposed anti-backmasking legislation by state and federal governments. Whether backmasking can be used subliminally to affect listeners is in debate by both sides Subliminal Advertising Subliminal advertising, as some call it, is primarily a set of techniques that focus and defocus the viewers attention and awareness. Doing this has an impact on what the audience will be able to consciously recall about the ad and what it will remember, but not be able to consciously recall. In magazines, for example, the advertisers main problem is that the typical reader gives a full-page ad only a glance in passing. Less than 3 seconds, typically, the time it takes to slowly turn a page and glance at it as it goes by on the way to the next page. So, in a magazine or newspaper, how can the potential buyers attention be captured and focused, in the absence of what TV depends on: motion, music and natural sound, and a human voice? To do this more efficiently, different levels of attention can be managed within microseconds of each other so that the most conscious level of perception will partially mask, but will not overwhelm low-level awareness at one or more other levels. Subliminal Marketing The use of subliminal marketing is a popular method of enhancing ones life. These messages are hidden in the many form in any music, video or text message. They reach directly the subconscious level of our mind and generally have a positive effect on our attitude, behaviour and thoughts. These subliminal marketing message are many times present in TV ads, movies and in music. They are so well implanted that they are not perceived by conscious mind, but are only received and deciphered by subconscious mind. Subliminal messages have now become a means of using in personal development. With the means of using positive statements to the subconscious mind, people have used it for losing weight, quitting bad habit or improving the overall personality. It gives a positive outlook to the person using it. You can use these subliminal messages to make your wishes and desire obvious. Many times you think of a goal as impossible, but after going through sessions of subliminal messages these goals seem to be quite probable top achieve. It is a powerful tool of your mind that allows you to do things which you consciously never attempted. It removes the mental block from your mind. It makes your brain change the way your subconscious mind wants to do it. It takes time to feel the change come through with the help of this medium, but if done properly you will notice the changes coming in your life. http://www.articlesbase.com/self-improvement-articles/subliminal-marketing-2153211.html#ixzz0vA9MCgFI Studies have shown that every day, each of us is subject to about 10,000 marketing messages, brands, logos and product offers. 10,000? Yes, thats a huge number but when you think about it, its probably close to reality. Lets see for a minute. You wake up and turn off your SONY alarm clock, go to the bathroom and brush your teeth with your BRAUN electric toothbrush and use some COLGATE toothpaste. While youre brushing, you look unconsciously look around you and see your HUGO BOSS cologne, your NIVEA lotion. You turn on your LG TV or your PIONEER radio and hear a commercial for Mossy NISSAN, another commercial for PAPA JOHNS, and another commercial for BANK OF AMERICA. You get a SMS on your APPLE iPhone; its actually a special offer from MCDONALDS because you agreed to receive SMS alerts from them. You make some STARBUCKS coffee in your BODUM French press. Its time to go to work. You grab your keys and walk through the parking lot. You walk by a FORD, a TOYOTA, a BUICK, a KIA, an AUDI (thats mine ;-). You get in, turn on the radio and hear 5 commercials for BUDWEISER, GEICO, BEST BUY, TARGET, and T-MOBILE. You drive off the parking lot and thats when the marketing hammering really starts. You drive by hundreds of different cars (different brands), some of them with stickers for various brand names, you pass hundreds of billboards. OK, lets stop here. I think you get it. How much do you think you saw of all this? None? Guess again. Reality is you saw most of it, even if youre not aware of it. Scary, huh!? But thats what marketing is all about. Its not because you didnt read the billboard that your brain didnt register the information. When you drive by this billboard, your eyes just lay on it without reading it, but your brain is smarter than you and takes a picture of the billboard, processes it in the background and register all the information without letting you know. Then you go to the store and without thinking about it, you grab some Gatorade. Why Gatorade? Maybe because its your favourite drink? Or maybe because you heard 21 commercials about it within the last week, saw 15 football teams with the Gatorade logos on their bottles, or maybe you just really like ità ¢Ã¢â€š ¬Ã‚ ¦ No! You dont just really like it. Youve been somewhat brainwashed by marketing genius to think you really like it. These are some of the basics of marketing. I remember my first class of marketing in Business School. The teacher asked: what is the goal of marketing? Most answers were: advertising a product, or selling products. The right answer is that the goal of marketing is to create a need! Do you really an iPhone? I mean, your old BlackBerry Pearl pretty much does it all. Well, marketing creates this need for the iPhone. And theyre so good at it they even make you wait for hours in line to get ità ¢Ã¢â€š ¬Ã‚ ¦ Subliminal Messages in Marketing Fact or Fake The Latin word sublimis (meaning uplifted) is the root of the word sublime. It is not at all related to sub-limen (meaning below the threshold). Subliminal messages are very much prevalent in the world of advertising. These are messages which are presented below the threshold of human understanding. The chances of they being understood by humans is lesser than 25%. The technique is to give inputs below the threshold of conscious perception. To illustrate, consider an advertisement that flashes in front of you on TV or cinema, but is so short and fast that your conscious mind does not acknowledge it. Nevertheless, the message does get registered below your level of conscious and thus becomes an input for you to act on. This is easy to practice in cinema halls. Let me explain. It is possible to insert a single frame in twenty four. Suppose the message You are Hungry is flashed a hundred times in short periods of rime. This could stimulate your hunger and make you buy something to eat. Critics say that any kind of message can be induced in this manner, which may lead to violent and criminal tendencies in people to rise. But there is no proof to prove if this principle is true. Yes, subliminal messages are not a fiction, they are real and existent. But the issue is: How often do we encounter them? A study involving advertising executives has found that, agencies practicing subliminal messages are very few in number. Advertisements, by themselves, are very strong means to influence our brains. Hence, ad-designers will not waste efforts into inserting subliminal messages in their work. Also, if any agency practiced subliminal messages, it will sooner or later be discovered by the media. This will definitely cause a huge dent on the image of the agency. Hence subliminal messaging, although it may exist, is not commercially feasible to be practiced. Subconscious Awareness: Each of us has a certain set of principles, ethics, habits, personality which we have cultivated over a period of time. Ever wondered we develop all the above traits? Each second we are bombarded with information in all forms. Our senses observe many of them, and some get registered in our conscious mind. But the rest doesnt get wasted. It is the subconscious mind that stores it and these influence us and play a very significant role in shaping up our habits, personality and skills. So what you are today is a result of what your subconscious mind has stored. We observe a lot of things in our life, but not all information is useful to us, some of it is bad. The ratio of positive to negative feelings is very high as high as 1: 20. Though we are not conscious of these, our subconscious mind registers all the information since it takes everything to be true. Many of these thoughts also make us underestimate ourselves and limit ourselves to trying only thing we are comfortable with. This shapes us what we are today and what capabilities we believe in. We will always be subjected to good and bad experiences and we can control the amount of influence they have on us. When we limit ourselves to our comfort zone, it is indicative of the fact that we are having a high influence of our thoughts which bar us from realizing our full potential. This hampers our creative skills and out of box thinking to a very huge extent. It is very much necessary to overcome these negative influences in our personality if we ever want to taste success. Human being is different from every other living thing on the earth because we are endowed with a unique feature that of thinking. But this has the potential to be our best buddy and even the worst of all enemies. What you think largely shapes up your life. We are never bound to adhere to some predetermined set of values, ethics and culture. We are free to try out all new things and then think over to select some and reject some. The most value adding investment is on oneself. This investment should be such that we become more proactive, creative, inspired, perfectionist and confident to list few of the many possible positive traits. The subconscious mind is not a new concept at all. Its been a subject of huge research for more than a century now. A number of studies and researches have been conducted to understand fully the human behaviour. Hypnosis was a technique which became popular and known in the 1800s. It is from this time that we became our mind that in addition to the conscious intake of input we are also capable of responding to audio, visual stimuli which is below the threshold of conscious brain or in other words we can respond to subliminal stimuli too. Subliminal the literal meaning is below (sub) the threshold (limen) i.e. below the limit of our conscious mind. It is a very self explanatory term. Computers and technology have been very helpful to discover new traits about these subliminal phenomena. A thorough understanding of bio computer has also helped light some light in the dark and mysterious arena of the subconscious. It is the advertising world that is believed to be the pioneer in using subliminal concepts for practical purposes. But it came to the fore only in 1958 through James Vicarys experiment. An experiment was conducted for a period of six weeks during which people watch Kim Novak in the movie Picnic, at Fort Lee, New Jersey were subjected to flash messages displayed on the theatre screen. These messages conveyed them to eat popcorn and drink Coca- Cola. The results were astounding. The sales of Coca cola and popcorn had increased by 18 and 55 per cent! But the degree of influence was not uniform. People, who never ate them, could not be influenced. Subliminal advertising is banned in the US. There are specific norms framed so as to discourage anyone from using subliminal messages. While we can be vigilant towards things that are visible and audible, we cannot be certainly sure about monitoring things like music, colour and the fragrance. To illustrate for colour, Chinese restaurants use a lot of red while designing the ambience. Red is known to stimulate hunger, hence useful for any restaurant. A department store uses a variety of fragrance, which also is a powerful means to communicate subliminal messages. The most powerful way to influence your subconscious for self-help and self hypnosis purposes is, definitely, visual subliminal messaging. There are a lot of programs based on subliminal messages in the Web, the most powerful for today is Subliminal Flash, that displays subliminal messages on your computer screen (duration of every separate message is not more 10 milliseconds, but your subconscious mind is able to notice and accept new objectives that are being sent to it every second). Subliminal Advertising Works Subliminal advertising involves the use of messages sent to the subconscious in order to convince people about a particular product or service from the inner depths of their minds. The subconscious mind of a person is responsible for controlling every action and thought instigated by certain conditions. These thoughts and actions include memory extraction and storage as well as breathing and body temperature maintenance among others. The subconscious mind even controls most of the cor

Aphrodite :: essays research papers

APHRODITE (a-fro-DYE-tee; Roman name Venus) was the goddess of love, beauty and fertility. She was also a protectress of sailors. The poet Hesiod said that Aphrodite was born from sea-foam. Homer, on the other hand, said that she was the daughter of Zeus and Dione. When the Trojan prince Paris was asked to judge which of three Olympian goddesses was the most beautiful, he chose Aphrodite over Hera and Athena. The latter two had hoped to bribe him with power and victory in battle, but Aphrodite offered the love of the most beautiful woman in the world. This was Helen of Sparta, who became infamous as Helen of Troy when Paris subsequently eloped with her. In the ensuing Trojan War, Hera and Athena were implacable enemies of Troy while Aphrodite was loyal to Paris and the Trojans. IN HOMER In his epic of the Trojan War, Homer tells how Aphrodite intervened in battle to save her son Aeneas, a Trojan ally. The Greek hero Diomedes, who had been on the verge of killing Aeneas, attacked the goddess herself, wounding her on the wrist with his spear and causing the ichor to flow. (Ichor is what immortals have in the place of blood.) Aphrodite promptly dropped Aeneas, who was rescued by Apollo, another Olympian sponsor of the Trojans. In pain she sought out her brother Ares, the god of war who stood nearby admiring the carnage, and borrowed his chariot so that she might fly up to Olympus. There she goes crying to her mother Dione, who soothes her and cures her wound. Her father Zeus tells her to leave war to the likes of Ares and Athena, while devoting herself to the business of marriage. Elsewhere in Homer's Iliad , Aphrodite saves Paris when he is about to be killed in single combat by Menelaus. The goddess wraps him in a mist and spirits him away, setting him down in his own bedroom in Troy. She then appears to Helen in the guise of an elderly handmaiden and tells her that Paris is waiting for her. Helen recognizes the goddess in disguise and asks if she is being led once more to ruin. For Aphrodite had bewitched her into leaving her husband Menelaus to run off with Paris. She dares to suggest that Aphrodite go to Paris herself. Suddenly furious, the goddess warns Helen not to go too far, lest she be abandoned to the hatred of Greeks and Trojans alike.

Greek Cypriot Leaders :: History

Greek Cypriot Leaders What is the Cyprus question? Let us hear the answer from the Greek Cypriot and Greek leaders themselves: "I have struggled for the union of Cyprus with Greece, and Enosis will always be my deep national aspiration as it is the aspiration of all Greek Cypriots. My national creed has never changed and my career as a national leader has shown no inconsistency or contradiction. I have accepted independence instead of Enosis because certain external conditions and factors have not allowed a free choice." (Makarios told Le Point on 19 February 1973) How did they intend to achieve it? "Unless this Turkish community forming part of the Turkish race which has been the terrible enemy of Hellenism is expelled, the duty of the heroes of EOKA can never be considered as terminated" (Makarios declared on 4 September 1963) - The present Greek Cypriot leader, Glafkos Clerides in his memoirs entitled "Cyprus: My Deposition" described the Cyprus question as a conflict between "the Greek Cypriot preoccupation... that Cyprus should be a Greek Cypriot stale with protected Turkish Cypriot minority" and "the Turkish preoccupation ... to defeat any such effort and maintain the partnership concept ". - "Just as the Greek Cypriot preoccupation was that Cyprus should be a Creek Cypriot state, with a protected Turkish Cypriot minority, the Turkish preoccupation was !o defeat any such effort and to maintain the partnership concept, which in their opinion the Zurich Agreement created between the two communities. The conflict, therefore, was a conflict of principle and for that principle both sides were prepared to go on arguing and even, if need be, to fight, rather . The same principle is still in conflict, even today, though a federal solution has been accepted - and though a federation is nothing more than a constitutional partnership of the component states, provinces or cantons which make up the federation." (From Mr Glafkos Clerides's memoirs "My Deposition" Vol. 3, page 105.) How the UN, the US and other Related Counties' Officials See Cyprus Question: - The UN secretary-general, in his report to the Security Council dated 8 March 1990 (S/21183), described Cyprus as "the common home of the Greek Cypriot community and of the Turkish Cypriot community. Their relationship is not one of majority and minority, but one of two communities in the State of Cyprus. " This description was also reflected in the UN Set of Ideas endorsed by the Security Council.

Knowledge Management in Academic Libraries Essay -- Knowledge Manageme

Introduction Knowledge has become a key resource in the present information and knowledge era. Knowledge management is a concept that has emerged explosively in business organizations during the 20th century. The application of knowledge management has now spread to other organizations as well including academic libraries. Knowledge management has been regarded as strategically important for organizations to gain a competitive advantage over their competitors, to add value to their products and to win greater satisfaction from their customers. Knowledge management is as important for libraries as for business. However in academic libraries there will be the absence of competition and money making concern. As it is already known libraries have had a long and rich experience in the management of information. Much of such knowledge and skills of librarianship can be applied to knowledge management. But unfortunately libraries with the exception of special libraries have not paid much attention to k nowledge management. However, the environment in which academic libraries operate today is changing. Knowledge management is a viable means in which academic libraries could improve their services in the knowledge economy. According to David Blair, â€Å"Knowledge management is not so much the management of tangible assets such as data or information, but the active management and support of expertise†. Expertise exists in people and much of this kind of knowledge is tacit rather than explicit. Some of it is expressible and some of it is not. Knowledge is always restricted to people and validated in the context of application. A well-known distinction in this respect is that between explicit and tacit knowledge. Basically, tacit knowledge i... .... â€Å"Knowledge Management: Hype, Hope or Help?† Journal of the American Society for Information Science and Technology, 53 (12):1019-1028. 2. Broadbeht, Marianne (1996). â€Å"The Phenomenon of Knowledge Management: What Does it Mean to the Information Profession?† http://www.sla.org/pubs/serial/io/1998/broadben.html 3. Kim, Seonghee (1999). â€Å"The Role of Knowledge Professionals for Knowledge Management†. 65th IFLA Council General Conference, Bangkok, Thailand, August 20-28. http://archive.ifla.org/IV/ifla65/papers/042-115e.htm 4. Shanhong, Tang (2000). Knowledge Management in Libraries in the 21st Century. 66th IFLA Council and General Conference, Jerusalem, Israel, August 13-18. http://cdigital.uv.mx/bitstream/123456789/6221/2/Shanhong.pdf 5. Townley. C.T. (2001). â€Å"Knowledge Management and Academic Libraries†. College & Research Libraries, 62(1): 44-55.

Informative Paper Essay

Introduction I. Attention-Grabbing introduction: Staple center, Los Angeles, California. Friday November, 4th 2013 1:24PM The Championship match. After a weekend full of ups and downs, twist and turns it all comes to this. 1 week earlier, the previous Friday thousands have flown down to the heart of it all. Crowded around the event hall doors, people everywhere, spectators itching to get the best seats. Players going over in game builds, timings, and strategies just one more time until the doors finally open. 8 teams of 5 players to a team were seated into the week long tournament and now only two remain. Royal Club and SK Telecom are season veterans of League of Legends and now they sit on opposite ends on top of the world championship main stage. Ready to compete head to head for the grand prize of 1 million dollars in front of 1000s right there in Los Angeles and millions watching from all around the world. II. Topic: These millions from around the world have emitted their love for gaming into a hugely popular phenomena known as Electronic sports or better known as of E-Sports. Viewership has seen explosive growth in 2013 and is still growing with no sign of deterrence. Now with the integration of technology into our culture a new type of athlete has risen. One that doesn’t achieve victory heavily based on the bronze that is armed but with the critical thinking and reflex of the mind. An outsider might find this such a concept laughable but these pro gamers are far from any negative stereotypes you may have. III. Ethos & Audience Adaptation: My name is Jonathon Allen and I have been a fan and member of the E-Sports community for nearly a decade. I have had opportunities to play professionally at the MLG North American Regionals in Columbus and New York  in 2012 which I have placed 2nd and 3rd in out of 30 teams. Over the years I have also conducting extensive research on E-Sports ranging from players and teams to the technology side of running and mending events in the industry. E-Sports can be a lot to digest for someone looking in for the first time so I’ll explain exactly what and how big E-Sports really is including the potential E-Sports has to expand and grow. Before we go any further I’d like to present this video to visually show you exactly what E-Sports is and most importantly what it feels like. Visual Aid! Body I.This is E-Sports, competition at its finest. Players competing for cash prizes ranging from thousands to millions. Top players make 6 figure incomes and are even sponsored by big corporations such as Monster, Intel, Redbull, Asus, and Kingston. Pro gamers are locked into head to head combat in games like League of Legends. A DOTA-MMO style game that’s played as a team of 5 people VS 5 people. The object of the game is strategizing on how to win by taking the enemies base while leveling up and generating gold. Most games usually last around 40 minutes. II.You may ask; why would someone watch someone else play a video game? That’s simple; the excitement from watching others play video games stands as the same excitement we get from watching other athletes perform at sports such as football. T.J. Heffer from PC gamer Magazine states â€Å"What makes any competition interesting is watching very skilled individuals struggle for victory in a setting where the outcome is uncertain and the moment to moment back and forth keeps you on your toes.† Heffer continuous â€Å"Rather or not you want to call them sports they showcase people with amazing critical thinking, planning, and decision making skills and frankly inhuman reflexes as well. The level of professional level in a game lie League of Legends is mind boggling.† Professional gamers put their heart and soul into the game. They have drive, passion, hard work and dedication just like any professional athlete you can think of. III.As I’m assuming E-Sports may be alien to many of you but in nations like South Korea games such as StarCraft have already become something of a national sport. Paul Tassi of Forbs Magazine said â€Å"Overseas, top players are treated like professional Athletes.† Though South Korea has become atoned to the notion of playing games professionally North America believe it or not is where the biggest interest for pro gaming lies. In North American E-Sports, leagues and organizations have risen and grown in the past 3 years. In of these leagues the biggest E-Sports organization is Major League Gaming or MLG. Founded in 2002 Major League Gaming features numerous tournaments in a year where various gamers fly out to major cities across the US like Columbus to compete. In MLG’s Annual Viewership Report for the 2013 season they reported 15 million unique viewers tuned into watch online during the 2013 season. As those 15 million viewers tuned in last year it’s clear that E-Sports has already landed a very stable footing into the hearts of Americans across the United States. But perhaps even more thrilling and exciting is the growth that E-Sports has already shown. Between 2010 – 2013 MLG has seen a 733% growth in viewership from 1.8 million to 15 Million. Comparing that to the NFLS record growth of 18% in the past 3 years that’s 715% more than the NFL. Let’s not down play the viewership of the NFL which has recorded a record of 28.1 Million viewers for their 2013 – 2014 season. But you start to understand thus to how much potential E-Sports has when MLG a company that’s only been around for 11 years has acquired a viewership of 15 million. Just a little above half of the NFLS record viewer count 28.1 an organization that has been around for nearly a 100 years. Conclusion With these statistics of expansion and with how overseas treats E-Sports like a national sport and with pro gamers possessing the same set of virtues that any professional athlete has along the millions around the globe that  already are a part of the community only drives E-Sports. It’s not really a question of is it, it’s really a question of when! When asked about where he sees E-Sports going and what to expect of the industry. MLG Co-Founder Sundance DiGiovanni in a position that puts him at the hell of the entire E-Sports industry told Forbs Magazine in 2012 â€Å"that in 5 years he expects E-Sports to be a globally recognized phenomena. A truly established global sport.†

Various Views of Knowledge

Knowledge can be interpreted in many different ways. Some may see knowledge as learned education. Others may see education as intelligence. None of these perspectives of knowledge are right or wrong. Every person is entitled to their own definition, source, and use of knowledge in their lives. I view knowledge as the wisdom and insight that one may acquire over time, by personal experiences and influences in life. Most of the basic knowledge acquired by people starting at a young age is in school. As young children, we learn elementary facts such as our numbers and the alphabet. The older we become, the more facts we are taught, and the more complex these facts become. The knowledge one may learn in school is what I think of as worldly knowledge that will get people into the colleges and jobs that they may desire. The people that are abundant in educational knowledge are the people who dominate our economy and run our country. Certainly, this is one of the more important types of knowledge there are and definitely one that we could not do without, but it is not quite as important as some of the others. Education is vital in life, but mere facts cannot aid in the solution to all problems. Another source of knowledge is entertainment, such as in television, movies, books, or even music. Certain types of entertainment can even be education. For example, television shows such as â€Å"20/20† or â€Å"DateLine† are both very informative shows, but interesting enough to entertain the public. Entertainment can be tricky, though. The media can convince us, even brainwash us, to believe certain truths that may not be accurate. The television shows we watch and the music that we listen to are huge daily influences on our lives. They help shape the way we think, what we know, and what we feel. We follow the trends that television tells us are â€Å"in† and say the things that everyone says. We tend to try to model ourselves after the people on the big screen. The enormous impact that the media and entertainment industry has on the public grows daily with increasing technology. The internet is one of the newer sources of both education and entertainment. It is also fairly harmful. Many things that are banned from television and movies are easily accessible on the World Wide Web, to everyone, including children. The relationships that we have with people, whether it is co-workers, family, or friends, directly influence us with every interaction. In the workplace, the people that one may work with affect our work habits. If a person works in a busy, fast-paced office, he will be used to that type of lifestyle. But if that same person were to move to a slow-paced, lazy office, he would feel unproductive and lazy. At home, the people that we live with, our family, are our first teachers. Home is where we learn the morals and values that we, as adults, pass on to our children. Our manners and etiquette that are learned at home are what we bring into the outside world and portray to others. The knowledge and insight that we acquire from our family members are never forgotten and stay in our hearts and minds for a lifetime. I believe that the relationships one has with friends and lovers are important in shaping a person†s thoughts and actions. These are the people that we turn to in good times and bad, troubles and joys. They are the ones we turn to for advice and consolment. They are the ones that are with us in difficult situations. For example, if there is a group of friends and a few start smoking, it is high likely for all of them to begin smoking. Boy/Girlfriends, however, are a different, more intimate type of influence. Personally, every guy that I have ever dated has changed me in some way, whether it is significant or not. Through the different experiences and emotions one may feel through falling in and out of love, one learns some of the most important lessons of life. Just from falling in love once, one can learn so many things through mistakes and good choices. Love is knowing. My father is an extremely knowledgeable person. He may not be educated with diplomas and degrees, but he is educated with insight. His is a deeper knowledge that goes beyond the outside surface of people and into their hearts and souls. My father never passed high school education. The knowledge that he has acquired over the years has been purely from his own personal endeavors. I complemented him on his wisdom and he responded with this (in Korean): â€Å"I never thought I was smart. I hated school and always played tricks on fellow students and my teachers. I was a class clown. But as I grew older, I wished that I had paid more attention in my classes. It†s such a waste.† My father is a perfect example of wisdom without academic excellence. Don†t get me wrong. He is a very smart and clever man. His knowledge just was not learned by the books. â€Å"I†ve had a hard life. I think I have. There have been so many hard times. Things always go wrong. But when something goes wrong, at least you learn and can keep it from happening again. I†m smart. With old age comes wisdom, you know? With every little thing that happens in your life, you learn. As long as you keep learning, you†re okay.† I believe that knowledge is a gift. It is something that one can never have enough of. It is special and different in it†s own way in every individual. There is no bad or useless knowledge. Every type of knowledge has value, whether the knowledge is about math, cars, or even trash. Each piece of knowledge that we acquire make us into the people that we are. Knowledge is acquired not only through sights and sounds, but feelings and emotions. It is the key to life. As they say, â€Å"knowledge is power.†